Finance Process Mapping

Defining and aligning around the finance analysts user journey - A current state analysis

Context

As a credit card, bank and auto loan company, Capital One has to comply with strict regulatory requirements and accounting processes in order to be well managed.

The financial process starts with the recording of transactions, the month-end close, and ends with forecasting.

All of these processes involve accountants, financial analysts, process managers, PMs, etc. As Capital One was modernizing the ERP, the foundational financial software used for all these processes, there was a need to understand the current JTBD in order to define a future state that is human-centered.

Impact

  • Led 15 interviews with accounting teams, and consolidated 60+ resources, SOPs and into storyboard deck and interactive visual mapping
  • VP Finance leadership and directors across ERP leveraged mapping for road mapping discussions and product alignment; influenced long-term ERP modernization efforts

Role

Design Strategist

Team

Finance Product

Time

6 Months

skills

DISCOVER

Objective

Get executive level buy-in on the initiative, understand scope of work and being pre-work

Contribution



Drafted problem statement/pitch deck, identified relevant partner SMEs, road mapped initiative milestones and built out template for discussions

Result

Met with VP of finance, approved workstream initiative and defined scope with PM director. Kicked off research conversations

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Define

Objective

Collect existing resources and data from the major functional areas across finance and align them to a standard framework

Contribution



Interviewed 15 teams/leaders to better understand their domains, the user process they oversee and the various tools/platforms utilized. Included a series of 1:1s and team conversations

Result

Collected 80+ documents from finance teams into whiteboard to begin drafting early mapping and formulate insights based on observations

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Design

Objective

Sort through documentation and refine to relevant UX information based on original scope and levels of zoom framework

Contribution



Worked extensively solo and with partners to summarize, validate and document over 30 teams, 40 tools and platforms, and user archetypes into a preliminary mapping

Result

Translated whiteboard into foundational service blueprint style document to inform the visual and presentation deck

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Synthesize

Objective

Translate collected information into interactive visual prototype that leadership could leverage for planning and discussions

Contribution


Mentored and delegated to junior designer visual approach of mapping. Provided feedback during numerous iterations and separately worked on analog presentation deck for SLT

Result

Refined mapping was shared to MVP of design org, receiving positive feedback on the execution and craft

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Deliver

Objective

Present the interactive current state, end-to-end user journey in a clear and concise way, with actionable recommendations

Contribution



Delivered and presented final mapping to SLT. Created agenda for workshops. Mentored junior designer to present work effectively to leaders

Result

Provided VP leader with 5 strategic UX insights and design recommendations, and next steps. I led 2 Director+ workshops  to plan future state roadmaps

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