Finance Process Mapping

Defining and aligning around the finance analysts user journey - A current state analysis

Context

As a credit card, bank and auto loan company, Capital One has to comply with strict regulatory requirements and accounting processes in order to be well managed.

The financial process starts with the recording of transactions, the month-end close, and ends with forecasting.

All of these processes involve accountants, financial analysts, process managers, PMs, etc. As Capital One was modernizing the ERP, the foundational financial software used for all these processes, there was a need to understand the current JTBD in order to define a future state that is human-centered.

Impact

  • Led 15 interviews with accounting teams, and consolidated 60+ resources, SOPs and into storyboard deck and interactive visual mapping
  • VP Finance leadership and directors across ERP leveraged mapping for road mapping discussions and product alignment; influenced long-term ERP modernization efforts

Role

Design Strategist

Team

Finance Product

Time

6 Months

skills

DISCOVER

Objective

Research who we are building for and what they are trying to accomplish, we can connect their journey(s) and identify areas of overlap, friction and divergence (across platforms and tools).

Contribution



Drafted problem statement deck, identified relevant partner SMEs, road mapped initiative

Result

Met with VP of finance, approved workstream initiative and scope. Kicked off research and

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Define

Objective

Run Synthesize collected interviews into prioritized set of recommendations and prototype

Contribution



Led 15 interviews with accounting and outlook teams across the financial lifecycle. Collaborated with process engineers and PM partners to gather resources, SOPs and SOX controls.

Result

Collected

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Design

Objective

Synthesize collected interviews into prioritized set of recommendations and prototype

Contribution



Led and synthesized interviews into whiteboard, extracted relevant insights and prioritized  prioritized set of recommendations and prototype

Result

Gathered sufficient information to begin a first draft mapping

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Synthesize

Objective

Take the synthesized information and create a draft user journey map and storyboard deck for cross-functional partners

Contribution


Mentored and collaborated  junior designer on drafting various designs and concepts for the user journey mapping. Prepared storyboard with strategic recommendations for cross-functional partners.

Result

Delivered and presented to partners and design leadership (up to the MVP), getting feedback on design for final showcase

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Deliver

Objective

Showcase and present the current state end-to-end user journey in a clear and concise way, with actionable recommendations and of areas of research

Contribution



Delivered and presented final mapping to Director and VP. Coached junior designer on building interactive mapping. Provided direction and feedback on design

Result

Mapping was leveraged by VP of Finance and 5 Directors leading various areas of finance for road mapping and planning the ERP modernization

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